14
Aug

Get out of your Design Comfort Zone

One of the worst things a designer can do is become complacent in their work, and not realize it until it’s too late and be stuck in their design comfort zone. Sure people say, “If it ain’t broke, don’t fix it,” but doing the same thing over and over again can become boring and stagnant. This is why you need

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5
Aug

5 Social Selling Hacks: Make LinkedIn Work Harder for You

Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. There’s a lot you can do with LinkedIn, so getting up-to-speed on the network and nailing the basic functions is a worthwhile exercise in itself. Hack #1: Export your LinkedIn contacts

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27
Jul

5 Social Media Mistakes to Avoid on Facebook

Among the many tasks social media managers face, learning how to navigate the ever-changing world of Facebook and avoid costly social media mistakes is one of them. To put it plainly, there is much anxiety surrounding the do’s and don’ts of social media, especially when it comes to what social media managers should do. In light of the recent changes to

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3
Jul

5 Brands that Nailed Their 4th of July Marketing

Fourth of July is here — time to fire up the grills, ice down the coolers, and, of course, embrace consumerism! To celebrate, many American businesses have spruced up their websites, emails, and social media posts with patriotic thematics. Some brands go above and beyond with holiday marketing (especially around Christmas), but others nail it for the Fourth of July.

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13
May

How Much Is Each Twitter Follower Worth to Your Company?

Likes, tweets, shares and pins are some of the most common elements of our daily routine; what we don’t see is all the efforts that stand behind them, with marketing professionals carefully assessing their worth and trying to make them work in favor of the brands they’re promoting. But as they gain more ground, new ways of interpreting this large

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7
May

How To Nail Your Graphic Design Interview

Going in to a graphic design interview can be intimidating, especially if you have never experienced an interview before. Use the 6 steps below to guide you through the process of nailing your interview. 1. Keep it professional We all know that the art world can get a little, well, relaxed. Do not take this approach when it comes to

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7
May

8 Reasons Why Your Business Needs Email Marketing

Email marketing is fast becoming the most effective method for any business to connect with both existing and potential customers. Traditional advertising methods are far from dead but the power of the simple email cannot be ignored. Printed postal mailings, billboard advertising, broadcasting and telesales all have their own merits, but not one of them can combine as many advantages

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7
May

Benefits Of Having A Mobile Friendly Website

The way people search for things online has been ever changing since smartphones made their debut into society. Everything that you need is at your fingertips, no longer do you need to be sitting at a desktop in order to get your answers. This brings up the question that most companies have for us when they are in need of

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7
May

The Importance Of Brand Experience

A company’s brand encompases more than just the creation of a logo or implementation of colors and typefaces. Brands have the potential to reach beyond the visual elements. Every experience we have with each and every brand gives us insight into the company itself, an understanding that even a logo could never entirely convey. Consumers are overwhelmed with choices. Building

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7
May

3 Keys Of Branding For The Beer Industry

During the past couple years, the world of craft beer has been growing exponentially. It seems like every day you hear of a new beer that is being released, or of a new brewery popping up. This is affecting how the craft beer industry, and also the beverage industry as a whole, is going about their marketing strategies. One thing

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