Marketing

16
Feb

How to Effectively Advertise on Podcasts

If you listened to your first podcast in the fall of 2014, you’re not alone. Serial was a breakout hit, as millions of people binge-listened. Before Serial, though, podcasts had been around for nearly a decade. (For the uninitiated, a podcast is akin to a radio show that is downloaded and listened to on demand). Many podcasts had sizable followings,

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5
Feb

Social Media Lessons From Ryan McKenna

Last night, The Philadelphia Eagles upset Tom Brady and the New England Patriots to win Super Bowl LII, clinching the team’s first Super Bowl victory ever. It’s hard to believe this historic victory could be outshined by a 13-year-old, but last night’s halftime performance proved just that. Justin Timberlake’s halftime show was phenomenal. He sang all his major hits, brought in

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19
Dec

Why You Should Hire an Integrated Marketing Agency

The first recognized advertising and marketing agency was started by a guy named William Taylor in 1786, according to Wikipedia. Agencies back then primarily focused on print advertising in newspapers, playbills, quarterly magazines, and Farmers’ Almanacs. As time progressed and media evolved, agencies focused on the medium du jour, such as live entertainment, radio, TV, internet, and mobile. Since agencies

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6
Dec

Movie Marketing: Top Picks and Giant Fails

Marketing is a crucial factor in people’s decision to see a movie or skip it. Though there are some purists who insist on avoiding movie trailers in fear of spoilers, many of us regularly view them. For many big tentpole releases, the release of the first trailer attracts a stampede of viewers who want to get the first glimpse of

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20
Nov

How Ecommerce Sites Can Still Succeed in 2018 and Beyond

With Amazon controlling 44% of all online sales in the U.S. this year, the ecommerce market certainly has a clear front-runner that’s showing no signs of slowing down. Still, with the ecommerce sector jumping 15.8% in 2017 overall, there’s still plenty of room for small-to-mid-sized businesses to make an impact… if they do it the right way. Here’s How: Get Started

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24
Oct

A Marketing Agency’s Five Tricks For Halloween

Halloween is the kickoff to the mayhem that is the holiday season. Any kind of holiday deliverable is normally seen as ‘fluff’ by digital marketers: content that you have to create for the sake of creating it, not adding anything substantial to your bottom line. Regardless, holiday-conscious content should never be overlooked. It is easy-to-produce, highly shareable, and original content

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15
Sep

Two Weak Spots in the NFL’s Content Marketing Strategy

They say that football season never ends. They aren’t wrong. From the six-month preamble after the draft in February to the first players emerging onto the field in September, the palpable excitement never diminishes. This is largely thanks to the NFL. We may be going out on a limb by saying this, but football would cease to be what it

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7
Sep

How Distributors should join the rest of 2017 and get on E-Commerce

It’s 2017, and everything today is online. You might be a distributor of steel, industrial parts, or even vending, but the answer is still the same: Get online and start selling through your website. Many distributors and companies have been in the industry for decades and are experts in their fields, but their processes are outdated and old-fashioned. As we

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30
Aug

How Golf Courses Should Market to Millennials

Last week, Trent Anderson, Director of Business Development at Youtech & Associates, shared an article on LinkedIn about how millennials “killed golf.” He added some social commentary, too. It really served more as a rant than anything else, but to his surprise, nearly 50 people chimed in with their own thoughts. Another 50,000 viewed the post. Some of those folks currently

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15
Aug

Grade Your Marketing Agency on These 8 Qualities

It’s that time: the time in your company’s life to find a new marketing agency. As you sit down with your colleagues to discuss what your next move is, questions, no doubt, pop up: Do you know what to look for? Do you know what you’re not looking for? True, it’s easier to identify what you don’t want if you’ve

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