Sales

19
Dec

Why You Should Hire an Integrated Marketing Agency

The first recognized advertising and marketing agency was started by a guy named William Taylor in 1786, according to Wikipedia. Agencies back then primarily focused on print advertising in newspapers, playbills, quarterly magazines, and Farmers’ Almanacs. As time progressed and media evolved, agencies focused on the medium du jour, such as live entertainment, radio, TV, internet, and mobile. Since agencies

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7
Sep

How Distributors should join the rest of 2017 and get on E-Commerce

It’s 2017, and everything today is online. You might be a distributor of steel, industrial parts, or even vending, but the answer is still the same: Get online and start selling through your website. Many distributors and companies have been in the industry for decades and are experts in their fields, but their processes are outdated and old-fashioned. As we

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30
Aug

How Golf Courses Should Market to Millennials

Last week, Trent Anderson, Director of Business Development at Youtech & Associates, shared an article on LinkedIn about how millennials “killed golf.” He added some social commentary, too. It really served more as a rant than anything else, but to his surprise, nearly 50 people chimed in with their own thoughts. Another 50,000 viewed the post. Some of those folks currently

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15
Aug

Grade Your Marketing Agency on These 8 Qualities

It’s that time: the time in your company’s life to find a new marketing agency. As you sit down with your colleagues to discuss what your next move is, questions, no doubt, pop up: Do you know what to look for? Do you know what you’re not looking for? True, it’s easier to identify what you don’t want if you’ve

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18
Apr

Website or Salesman? You Decide.

Let’s come to an agreement here…your company needs to sell your product. Sales, however, in the traditional sense, is becoming less and less effective and our target market’s perception of whether or not we know what we’re talking about can be heavily based off of our presence across today’s digital media platforms. With that in mind, companies scramble to find

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25
Mar

Favorite Friday: My Favorite Professional Development Book

I don’t know about you, but I LOVE to read.  Quite frankly though, it’s hard to find a professional development book that truly holds my attention for an extended amount of time.  Well, if you haven’t found that one book that “changes your life,” maybe I can help. Now…I know, I know. You’re ready for me to say that the

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5
Feb

Does your company use a CRM?

CRM Survey CRM and data management can be a headache for small and mid-sized businesses. Do you have a central “hub” for your client records? Or do you have vital information in different formats, files, and places? Please answer our survey! What is a CRM anyway? It’s a system that manages a company’s interaction with current and future customers. The

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25
Dec

Top 10 Sales Pump Up Songs

Calling a complete stranger and pitching them on your product or service can paralyze even the most confident sales reps among us. To mitigate awkward dialogue, a lot of sales reps will perform zen-like meditation prior to picking up the phone. Others will fire up by doing 50 jumping jacks or 25 pushups. Some, still, will call up the “Wolf

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5
Oct

Building and Maintaining Client Relationships – The Do’s and Don’ts

The relationships we have with others often help us to define ourselves as individuals. Many of our values lie within our family, friendships, and career. Positive relationships with your co-workers can make for a happier work environment, and quality relationships with your clients are fundamental to your business’ success. Find out the DO’s and DON’Ts to building and maintaining successful

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2
Oct

The 7 Best Sales Movies of All Time

The 7 Best Sales Movies of All Time Pop culture has conditioned the public masses to utterly despise sales people. You can probably picture a greasy used car salesman wearing an ill-fitting plaid sport coat, but how many salespeople have you really seen look and act like that? Not many. Nevertheless, a great number of professionals, whether in sales or

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