FROM FAT TO FINISH LINE

From Fat to Finish Line

ABOUT THIS PROJECT

From Fat to Finish Line is a healthy living support group that encourages their members to live active lifestyles. Derived from the documentary of the same name, their strong community shares the common goal of supporting people from all walks of life throughout their fitness journeys. As their community continues its rapid growth, Fat to Finish Line continues to stay on top of the latest trends and tools to keep members connected and encouraged.

ENCOURAGEMENT IN THE PALM OF YOUR HAND

From Fat to Finish Line teamed up with Youtech to take their community engagement to the next level. Our goal behind our efforts was to create a platform that showcases the content their community loves to see – success stories and tips. To do so, Youtech created FFTFL’s mobile app. With an integration of goal tracking and social features, the app keeps track of daily achievements and weight loss progress while offering live news feed updates for the user’s followers. Users can even receive “cheers” from their followers directly to their headphones for some extra motivation. With these innovative tools, From Fat to Finish Line will not only continue to add support to their community, but beat their competition to the finish line every time.

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