7 Reasons Why You Should Hire a Marketing Agency
Marketing, specifically digital marketing, plays an increasingly crucial role in businesses’ success and longevity. Businesses are either growing so fast they can’t keep up with daily Facebook postings, or are so far behind the curve that they might not even know what Facebook is. Either way, businesses today need help, and lots of it. Some companies will hire marketing employees in-house while others opt for freelance or part-time help, while others, still, choose to retain a marketing agency to own the entire marketing process, including website development, social media, search engine optimization, graphic design, branding, and more. Here are 7 reasons why you should hire a marketing agency and avoid the headaches of in-house and freelance work.
Experience Creating and Executing Marketing Strategies
From HubSpot, “If you suddenly experience an increase in website traffic, phone calls, or new leads, do you know where they’re coming from? If not, you’re likely wasting your time on ineffective marketing strategies and squandering potential opportunities for even greater success. How are your marketing efforts contributing to website traffic, leads and customers? If you can’t answer that question, let a marketing agency answer it for you.”
Hiring a Marketing Agency Saves Costs
Average monthly marketing spends on agency work typically start at $3,000 to $5,000 a month, depending on scope of services. Extrapolate those numbers over 12 months and you’re looking at a $36,000 to $60,000 yearly. Just ONE mid-career graphic designer can cost $53,000 a year (before benefits). A marketing manager (who probably doesn’t even have technical or design skills) averages a $73,000 salary (before benefits). So, would you rather spend $126,000 for two people or $60,000 for an entire company? Hiring an agency makes pretty clear sense, if you ask me.
Agencies Help Your Company Grow to Scale
From Matrix Marketing Group, “When the economy tightens, companies tend to cut costs. Marketing is often the first to go because they are seen as a “discretionary” expense. And when times are good, marketing often gets more funding. It’s contractarian to the objective of the CEO responsibilities. But reducing and expanding the marketing budget is expensive. In the short-term, reducing or canceling marketing activities incurs cost. In the long-term, costs associated with attrition, staffing and erosion of knowledge base are more expensive. Under a traditional in-house operation, the only way you can increase the output of your marketing team is to hire more employees. Agencies already have cross-functional professionals on the core team that have been senior management with some of the top agencies, design firms or companies in the world.”
Outside Help Means an Outside Perspective
One of the scariest things a business can say is, “We’ve always done it that way.” That phrase leads to surefire stagnation if not complete decay. Whether it’s adopting social media as a viable strategy or rewriting website copy, having someone not so engrained in your day-to-day can provide fresh perspective.
Marketing Agencies Know the Latest Technologies
The agencies’ jobs are too stay abreast of the next big things, be they mobile apps, social networks, or distribution channels. Just two years ago, who would have thought that a disappearing photo sharing network would be the next big thing in business (Snapchat, obviously). How will you know about the greatest app since sliced bread if you’re knee deep in payroll, taxes, human resources, and distribution activities? Hire a marketing agency.
Agencies Provide You a Dedicated Team
Most agencies will provide you a specialized, dedicated team of two or three whose sole job is to manage your project. Having a “go-to” helps ensure timelines, expectations, and the like.
Agency Employees are Generally Caring, Engaging Individuals
People who work at agencies are not “in-the-box” thinkers. Perhaps they’ve worked at big companies in the past and shed that lifestyle for the freedom and creativity allotted by agency work. By in large, agencies better foster creativity and alternative thinking than in-house counterparts. Most agency employees have a great deal of diversity in their schooling, work experience, and lifestyle. This can be a huge positive for your business because it opens considerably more thought processes.
The question, then, isn’t if you can afford an experienced marketing agency, but rather how much are you costing yourself in time, money and lost opportunity by trying to do this in-house. So why should you hire a marketing agency?