7
Nov

#WeBuildWednesdays Episode 12: How Do I Find Competitor’s Ads on Social Media?

Gain A Competitive Advantage on Social Media What’s up, guys? It’s Mike Norris. This is #WeBuildWednesdays episode 12: how do I find my competitors’ ads on social media? This one’s going to be really quick and easy. Finding Competitor Ads on Facebook First, I want to go to Facebook and type “Nike” into the search bar. You can just type

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30
Oct

#webuildwednesdays Episode 11: Why Does My Social Media Suck?

#WeBuildWednesdays Episode 11: Why Does My Social Media Suck? What’s up, guys!? Michael Norris, VP of Marketing, here at Youtech. I want to apologize before we get started today. There are some people working on our roof right above me and if you catch any background noise, I’m sorry. I’m going to try to filter it out but we’ll see

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23
Oct

10 Candy & Cocktail Pairings for a Boo-zy Halloween

Your trick-or-treating days may be long behind you, but that doesn’t mean you’re too old for Halloween candy just yet. Using CandyStore.com’s ranking of the most popular Halloween sweets in America as our guide, we’ve put an adult spin on the top ten rated candies for 2018. What follows is a carefully cultivated list that pairs all your favorite Halloween

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17
Oct

#webuildwednesdays Episode 10: What is Local SEO?

Hello, everyone! This is #WeBuildWednesdays episode 10. Can’t believe we’re at 10 already! It’s going quick. Today’s episode is “What is local SEO or localization?” I’ve heard it called both. We’re going to go into what that is and a little bit of how you can improve your own so that you can show up better in local search. What

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10
Oct

#Webuildwednesdays Episode 9: What is Conversion Attribution?

Hey, guys, hanging in the top right today. It’s where you’re going to see me all day. This is #WeBuildWednesdays episode 9: what is attribution and how can I use it to better track conversions? Long title, great topic. What Is Attribution? I’m going to start by talking about what attribution is and it’s a little bit of a complicated

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21
Sep

#webuildwednesdays Episode 8: Why Is My Blog Underperforming?

What’s up, guys? It’s Mike Norris, and this is #WeBuildWednesdays. Before we even get started, I have a confession for you. Normally, I knock these out with one take, super-smooth sailing, very easy… I’m on take six right now. Clearly, I am having a rough morning and I don’t know what it is. I think I might have had too

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12
Sep

#webuildwednesdays Episode 7: How Do I Know Who To Target With My Marketing?

 How Do I Know Who To Target With My Marketing? Alright, guys, welcome to #WeBuildWednesdays! This is episode seven and the question we’re going to answer is, “Who should I be targeting?” Big Businesses: Who Should I Target? This seems like a very simple question, seems like you already know the answer, but there’s some additional information you can

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22
Aug

#webuildwednesdays Episode 6: How Do I Get More New Business?

How Do I Get More New Business? BORING #WEBUILDWEDNESDAYS INTRO What’s up, guys? It’s Michael Norris, back with episode six of #webuildwednesdays. Can’t believe it’s round 6 already. This thing is going fast. THE BUYING CYCLE Today, I want to talk to you about generating new business, which is something that we all want to do, I’m sure. But before

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1
Aug

#webuildwednesdays Episode 5: New YouTube Advertising Features With Google’s Ben Polk

YouTube Optimizes for Higher Conversion Rates This week on #webuildwednesdays, Mike sits down with Google’s Ben Polk to discuss changes that are being made to YouTube’s advertising features, including opportunities for higher conversion rates through calls-to-action and an emphasis on mobile-friendly advertisements. In addition, now more than ever, we are able to get a better idea of who we are

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27
Jul

#webuildwednesdays Episode 4: What Can Google Analytics Do For My Business?

What’s going on guys? This is Michael Norris and I’m back with episode 4 of #webuildwednesdays. Today’s episode: Google Analytics for business. Do you need it? What’s it for? What can it do for you? Do You Need Google Analytics? Let’s start by talking about what Google Analytics is not. Google Analytics will not tell you individual user data of

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