27
Jun

#webuildwednesdays Episode 3 – Facebook Ads vs Google Ads

Boring #webuildwednesdays Intro What’s up guys, this is episode three of #webuildwednesdays. How’s it going? Mike Norris comin’ atcha. Today’s question – Facebook advertising or Google AdWords, which one should you choose? Google Ads To start off, let’s take a look at some Google AdWords ads. Let’s talk about what those are. Generally speaking, when people think about AdWords ads,

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20
Jun

#webuildwednesdays Episode 2 – What CMS Should I Use?

Boring #webuildwednesdays Intro What’s going on, it’s Mike Norris, back with episode number two of #webuildwednesdays, our weekly video blog at Youtech. Last week we talked about SEO, and I had a super long boring intro for you. But this week I’m not going to do that. We’re going to cut to the chase and we’re going to get to

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14
Jun

#webuildwednesdays Episode 1 – Do I Need SEO?

Boring #webuildwednesdays Intro *tap tap* Is this thing on? What’s going on guys, this is Michael Norris. I’m the VP of Marketing here at Youtech & Associates. I’m in our lovely Naperville location and this is the first ever episode of #webuildwednesdays, which is going to be a weekly Q&A on YouTube Live. You might see this on some other

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2
Apr

Mobile-first indexing: Why stellar mobile development is more important than ever

To paraphrase a certain Microsoft commercial that’s been dominating the ad breaks on my streaming service this month, we, at this very moment, have more technological power at our fingertips than any other generation in history. And whether it be by way of artificial intelligence (as beloved-rapper-turned-Microsoft-spokesperson Common has so eloquently laid out for us) or simply through digital media

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2
Apr

5 Key Marketing Insights From March Madness

At Youtech, we like sports and we don’t care who knows. It should come as no surprise, then, that we had a March Madness pool going called “Youtech Madness.” Twelve of us drafted brackets and strapped ourselves in for a month of madness. Games streaming on laptops and dialed-up smack talk became the norm. Despite the obvious enthusiasm, not all

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16
Feb

How to Effectively Advertise on Podcasts

If you listened to your first podcast in the fall of 2014, you’re not alone. Serial was a breakout hit, as millions of people binge-listened. Before Serial, though, podcasts had been around for nearly a decade. (For the uninitiated, a podcast is akin to a radio show that is downloaded and listened to on demand). Many podcasts had sizable followings,

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5
Feb

Social Media Lessons From Ryan McKenna

Last night, The Philadelphia Eagles upset Tom Brady and the New England Patriots to win Super Bowl LII, clinching the team’s first Super Bowl victory ever. It’s hard to believe this historic victory could be outshined by a 13-year-old, but last night’s halftime performance proved just that. Justin Timberlake’s halftime show was phenomenal. He sang all his major hits, brought in

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17
Jan

6 Rules for Creating Shareable Blogs

These days, everyone seems to be drinking the blog Kool-Aid. And it’s justified, for the fact remains that businesses with blogs get results. A company blog has more long-term ROI than traditional marketing efforts. It can position your company as an authority or innovator in the industry, and its proper execution as part of an overarching content strategy can consistently

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19
Dec

Why You Should Hire an Integrated Marketing Agency

The first recognized advertising and marketing agency was started by a guy named William Taylor in 1786, according to Wikipedia. Agencies back then primarily focused on print advertising in newspapers, playbills, quarterly magazines, and Farmers’ Almanacs. As time progressed and media evolved, agencies focused on the medium du jour, such as live entertainment, radio, TV, internet, and mobile. Since agencies

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6
Dec

Movie Marketing: Top Picks and Giant Fails

Marketing is a crucial factor in people’s decision to see a movie or skip it. Though there are some purists who insist on avoiding movie trailers in fear of spoilers, many of us regularly view them. For many big tentpole releases, the release of the first trailer attracts a stampede of viewers who want to get the first glimpse of

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