21
Sep

#webuildwednesdays Episode 8: Why Is My Blog Underperforming?

What’s up, guys? It’s Mike Norris, and this is #WeBuildWednesdays. Before we even get started, I have a confession for you. Normally, I knock these out with one take, super-smooth sailing, very easy… I’m on take six right now. Clearly, I am having a rough morning and I don’t know what it is. I think I might have had too

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12
Sep

#webuildwednesdays Episode 7: How Do I Know Who To Target With My Marketing?

How Do I Know Who To Target With My Marketing? Alright, guys, welcome to #WeBuildWednesdays! This is episode seven and the question we’re going to answer is, “Who should I be targeting?” Big Businesses: Who Should I Target? This seems like a very simple question, seems like you already know the answer, but there’s some additional information you can very

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22
Aug

#webuildwednesdays Episode 6: How Do I Get More New Business?

How Do I Get More New Business? BORING #WEBUILDWEDNESDAYS INTRO What’s up, guys? It’s Michael Norris, back with episode six of #webuildwednesdays. Can’t believe it’s round 6 already. This thing is going fast. THE BUYING CYCLE Today, I want to talk to you about generating new business, which is something that we all want to do, I’m sure. But before

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1
Aug

#webuildwednesdays Episode 5: New YouTube Advertising Features With Google’s Ben Polk

YouTube Optimizes for Higher Conversion Rates This week on #webuildwednesdays, Mike sits down with Google’s Ben Polk to discuss changes that are being made to YouTube’s advertising features, including opportunities for higher conversion rates through calls-to-action and an emphasis on mobile-friendly advertisements. In addition, now more than ever, we are able to get a better idea of who we are

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27
Jul

#webuildwednesdays Episode 4: What Can Google Analytics Do For My Business?

What’s going on guys? This is Michael Norris and I’m back with episode 4 of #webuildwednesdays. Today’s episode: Google Analytics for business. Do you need it? What’s it for? What can it do for you? Do You Need Google Analytics? Let’s start by talking about what Google Analytics is not. Google Analytics will not tell you individual user data of

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24
Jul

Product Bundling: 5 Tips to Boost Your Online Sales

Guest post by Laura Gayle, Founder of Business Woman Guide  Consumers love a great deal. BOGO (Buy One, Get One) offers and deep discounts on one product with the purchase of another are great examples. As an e-commerce retailer, are you taking full advantage of this great opportunity to increase your average cart value and upsell your customers on products and

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27
Jun

#webuildwednesdays Episode 3 – Facebook Ads vs Google Ads

Boring #webuildwednesdays Intro What’s up guys, this is episode three of #webuildwednesdays. How’s it going? Mike Norris comin’ atcha. Today’s question – Facebook advertising or Google AdWords, which one should you choose? Google Ads To start off, let’s take a look at some Google AdWords ads. Let’s talk about what those are. Generally speaking, when people think about AdWords ads,

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20
Jun

#webuildwednesdays Episode 2 – What CMS Should I Use?

Boring #webuildwednesdays Intro What’s going on, it’s Mike Norris, back with episode number two of #webuildwednesdays, our weekly video blog at Youtech. Last week we talked about SEO, and I had a super long boring intro for you. But this week I’m not going to do that. We’re going to cut to the chase and we’re going to get to

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14
Jun

#webuildwednesdays Episode 1 – Do I Need SEO?

Boring #webuildwednesdays Intro *tap tap* Is this thing on? What’s going on guys, this is Michael Norris. I’m the VP of Marketing here at Youtech & Associates. I’m in our lovely Naperville location and this is the first ever episode of #webuildwednesdays, which is going to be a weekly Q&A on YouTube Live. You might see this on some other

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2
Apr

Mobile-first indexing: Why stellar mobile development is more important than ever

To paraphrase a certain Microsoft commercial that’s been dominating the ad breaks on my streaming service this month, we, at this very moment, have more technological power at our fingertips than any other generation in history. And whether it be by way of artificial intelligence (as beloved-rapper-turned-Microsoft-spokesperson Common has so eloquently laid out for us) or simply through digital media

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