Content

5
Feb

Social Media Lessons From Ryan McKenna

Last night, The Philadelphia Eagles upset Tom Brady and the New England Patriots to win Super Bowl LII, clinching the team’s first Super Bowl victory ever. It’s hard to believe this historic victory could be outshined by a 13-year-old, but last night’s halftime performance proved just that. Justin Timberlake’s halftime show was phenomenal. He sang all his major hits, brought in

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17
Jan

6 Rules for Creating Shareable Blogs

These days, everyone seems to be drinking the blog Kool-Aid. And it’s justified, for the fact remains that businesses with blogs get results. A company blog has more long-term ROI than traditional marketing efforts. It can position your company as an authority or innovator in the industry, and its proper execution as part of an overarching content strategy can consistently

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19
Dec

Why You Should Hire an Integrated Marketing Agency

The first recognized advertising and marketing agency was started by a guy named William Taylor in 1786, according to Wikipedia. Agencies back then primarily focused on print advertising in newspapers, playbills, quarterly magazines, and Farmers’ Almanacs. As time progressed and media evolved, agencies focused on the medium du jour, such as live entertainment, radio, TV, internet, and mobile. Since agencies

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24
Oct

A Marketing Agency’s Five Tricks For Halloween

Halloween is the kickoff to the mayhem that is the holiday season. Any kind of holiday deliverable is normally seen as ‘fluff’ by digital marketers: content that you have to create for the sake of creating it, not adding anything substantial to your bottom line. Regardless, holiday-conscious content should never be overlooked. It is easy-to-produce, highly shareable, and original content

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15
Sep

Two Weak Spots in the NFL’s Content Marketing Strategy

They say that football season never ends. They aren’t wrong. From the six-month preamble after the draft in February to the first players emerging onto the field in September, the palpable excitement never diminishes. This is largely thanks to the NFL. We may be going out on a limb by saying this, but football would cease to be what it

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30
Aug

How Golf Courses Should Market to Millennials

Last week, Trent Anderson, Director of Business Development at Youtech & Associates, shared an article on LinkedIn about how millennials “killed golf.” He added some social commentary, too. It really served more as a rant than anything else, but to his surprise, nearly 50 people chimed in with their own thoughts. Another 50,000 viewed the post. Some of those folks currently

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15
Aug

Grade Your Marketing Agency on These 8 Qualities

It’s that time: the time in your company’s life to find a new marketing agency. As you sit down with your colleagues to discuss what your next move is, questions, no doubt, pop up: Do you know what to look for? Do you know what you’re not looking for? True, it’s easier to identify what you don’t want if you’ve

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15
Aug

Step-By-Step Guide To Create An SEO Ranking Blog Post

There are so many different methods that marketing companies and SEO experts suggest to help increase the amount of traffic to your site and increase conversions. But as you read all the suggestions from hundreds of forums, websites, podcasts, and so on, you soon realize you are being fed the same answer repeatedly in a different format. What’s one of

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12
Apr

OK Google, ‘What’s the Future of Search Advertising?’

The Future of Search Advertising This year, an estimated 60% of all retail sales will involve the internet. A few years ago, this number might have jumped out at us a little more than it does now. With Amazon firmly entrenched as the top dog and relative newcomers like Alibaba bursting onto the scene, it’s not easy for small businesses

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28
Mar

Blog Not Generating Any Leads? Try This.

Why do businesses use blogs? I could sit here and tell you that I just really feel like educating the masses and unleashing my torrential downpour of ideas to better the public. I could tell you my one-liner when people are bugging me – that I just “like to write.” Heck, I could tell you that this is therapy, and

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