#Webuildwednesdays Episode 9: What is Conversion Attribution?

Hey, guys, hanging in the top right today. It’s where you’re going to see me all day. This is #WeBuildWednesdays episode 9: what is attribution and how can I use it to better track conversions? Long title, great topic. What Is Attribution? I’m going to start by talking about what attribution is and it’s a little bit of a complicated

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#webuildwednesdays Episode 7: How Do I Know Who To Target With My Marketing?

 How Do I Know Who To Target With My Marketing? Alright, guys, welcome to #WeBuildWednesdays! This is episode seven and the question we’re going to answer is, “Who should I be targeting?” Big Businesses: Who Should I Target? This seems like a very simple question, seems like you already know the answer, but there’s some additional information you can

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Product Bundling: 5 Tips to Boost Your Online Sales

Guest post by Laura Gayle, Founder of Business Woman Guide  Consumers love a great deal. BOGO (Buy One, Get One) offers and deep discounts on one product with the purchase of another are great examples. As an e-commerce retailer, are you taking full advantage of this great opportunity to increase your average cart value and upsell your customers on products and

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5 Key Marketing Insights From March Madness

At Youtech, we like sports and we don’t care who knows. It should come as no surprise, then, that we had a March Madness pool going called “Youtech Madness.” Twelve of us drafted brackets and strapped ourselves in for a month of madness. Games streaming on laptops and dialed-up smack talk became the norm. Despite the obvious enthusiasm, not all

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Social Media Lessons From Ryan McKenna

Last night, The Philadelphia Eagles upset Tom Brady and the New England Patriots to win Super Bowl LII, clinching the team’s first Super Bowl victory ever. It’s hard to believe this historic victory could be outshined by a 13-year-old, but last night’s halftime performance proved just that. Justin Timberlake’s halftime show was phenomenal. He sang all his major hits, brought in

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8 Rules for Creating Shareable Blogs

These days, everyone seems to be drinking the blog Kool-Aid. And they’re not wrong – businesses with blogs get results. A company blog has more long-term ROI than traditional marketing efforts. It can position your company as an authority or innovator in the industry, and its proper execution as part of a content strategy can consistently drive traffic, create leads,

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An Open Letter: 5 Year Anniversary of Youtech

On June 24th, 2012, I took a leap of faith and incorporated Youtech & Associates, Inc. with $600.00 that I had in my bank account. I haven’t looked back since. This year marks our 5 Year Anniversary at Youtech, and what an amazing journey it has been so far. They say, “Most businesses fail within 5 years,” and I’m truly

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Instagram: The New “Word of Mouth”

Are you a visual learner? Assuming your answer is yes, we’re not surprised. Humans are able to recall imagery at the drop of a hat because the brain is basically a large image processing center. Research has shown that forty percent of people respond better to an image than 1,000 words. So, a picture is literally worth a thousand words.

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