Programmatic Advertising & Geofencing
Target people, not pages.
While the Google Display Network uses primarily contextual targeting for its ad placements, programmatic allows you to place ads with much better behavioral or demographic targeting. Basically, instead of focusing on the site where you want to place your ad, you focus on the target audience you want to hit, no matter what sites or apps they choose to go to. This is usually a more effective version of targeting, but you tend to pay more per impression as well.
If we’re targeting people, not pages, we should know how our people behave and make decisions in order to make those ads truly effective, right? (This is the part where you agree.) Together, we’ll explore various targeting options that align with consumer behavior and promote your offerings to the right people. Bulls eye.
Leverage first-party data to find new audiences that look and act like your current audience.
Target different audiences based on a variety of demonstrated behaviors, such as intent or interest.
Use a set of keywords to serve relevant ads based on the content displayed.
Target different audiences based on a variety of demographic factors, including age, gender, household income, and more.
Offers inventory to a select number of advertisers in an invitation-only marketplace for premium publishers.
Custom Site List / White List
Serve ads only against pre-selected sites for greater control over brand safety, but with limited scale.
This is done through the same Demand Side Platform (or DSP) as programmatic advertising, but focuses instead on hitting very granular locations, instead of a city as a whole. With geofencing, you’re able to target an individual home, or even a conference as its being held.
There are 3 main channels we use for remarketing: Google, Facebook, and Programmatic. All of these involve placing pixels on the website to pick up visiting user data, then showing them ads on the respective platforms in regards to where they’re currently at in the funnel. We filter out users who have already converted.