There are so many different methods that marketing companies and SEO experts suggest to help increase the amount of traffic to your site and increase conversions. But as you read all the suggestions from hundreds of forums, websites, podcasts, and so on, you soon realize you are being fed the same answer repeatedly in a different format.
What’s one of our most suggested ideas for SEO? A blog! Now, I know what you’re thinking — “Everyone always suggests a blog, and it’s nothing new.” Well… yes and no. Everyone does suggest writing blogs, but there is much more that goes into writing a blog that marketing and SEO specialists don’t tell you. Below you will see a step-by-step guide on how blogs can give your company the opportunity to combine everything you need to achieve your website’s desired SEO ranking, leads, traffic, and brand awareness.
Step-By-Step Guide To Create An SEO Ranking Blog Post
Find The Right Topic
Before you can start writing a killer SEO blog post, you need to do your research to see what topic is right for your industry. Use different websites like quora.com, trends.google.com/trends, and dozens of others to figure out what answers people need. Looking at sites like these will help you find what information people need the most and will give you an idea of how many people are searching for the topic.
Choosing the right keywords
You have your topic… now what? Now is the time to put your skills to use and find the keywords for which you want to rank. For example, if you are writing a topic on “when is the best time to get your HVAC cleaned,” you want to do your research to figure out what are the most searched keywords for this topic and the ones for which you want to rank. You don’t simply want to use “HVAC” and hope that you are going to rank at the first page. You want to be more specific on what it is your consumers are searching.
Choosing The Right Long-Tail Keywords
Similar to keywords, long-tail keywords are usually three or four words long and specific to your brand, product, or service. While these may not be as strong as single word keywords, long tail keywords still hold a lot of weight and can definitely help you get to the top of search results. In some cases, these can be even easier for you to rank. For example, a customer searching for “cleaning my HVAC” will be able to find your blog which will lead them to your product and service.
Subheadings Use <H2> or <H3>
Create a new subheading each time the topic changes in your post. Subheadings will help Google grasp the main important topics in a long blog post.
Tag Your Images
It’s important to note that Google can only read websites and not ”see” them. Meaning, when you publish images on your website, Google is not going to know what they are without reading the information from ALT Tags. Adding ALT Tags will not only inform Google what the images on your site are, but they will also show up when people do a Google Image Search.
Once you have your blog topic written and posted, it’s time for the real work — getting backlinks. A backlink is when another site mentioned your URL on its site. Backlinks make a huge impact on a website’s search rankings because these links can improve the overall ranking and trustworthiness of the site. There are numerous ways of getting backlinks to your site, but one effective way is to look at your competitor’s links. Looking at your competitor’s links can give you an idea and a database of prospects to get links from. When getting backlinks, you want to make sure the sites you are getting them from have high domain authorities, are trustworthy, and are not spam sites.
Bonus SEO Tips
We all know the frustration of landing on a webpage that doesn’t load. Ninety-nine percent of the time, when the page doesn’t load right away, people will leave and look for a new source. Not only does this lose you visits and potential leads, but it also significantly increases your bounce rate. Since Google is also moved to a mobile-first ranking system, you will want to make sure your mobile site is not only loading fast, but is also mobile friendly. We like to use Pingdom for a quick look at our website speed and how we can improve on it.
Having a website is one thing, but if you had more ways for people to find you, wouldn’t you want that? The best way to do this is to add your site to quality directories such as Google My Business, Bing Places, and Yahoo. There are hundreds of other ones out there that are also safe. You can use the Moz tool to get your site to all these sites right away! The benefit of directories is that you will get traffic and rank well in search engines.
Going hand-in-hand with directories are reviews. Getting more reviews to your directory pages (especially Google My Business) will show new visitors that your site, services, and products are reliable. The more positive reviews you have, the better chance you have to increase your leads.
Writing on your own site can increase your chances of search ranking and leads. Guest blogging on other websites will greatly increase your online exposure, drive new traffic to your website, create new backlinks, widen your brand awareness, and better yet, increase leads. Creating relationships with other sites (obviously not competitors) that will allow you to guest blog on your site will increase your credibility and can even establish higher authority.
Form Or Popup
You have this great blog post with all kinds of information, but you’re missing one thing: a CTA (Call To Action). Having a few of these on your blog post (depending on how long it is) can significantly grow the amount of leads coming in. On these, you can offer people a free PDF, trial, etc. to get their attention. Experiment with different color CTAs, popups, and offers to see what works best with your demographic.
While blogs do a great job increasing search rankings, traffic, and leads, you can also experiment with other types of content and formats on your site. Using video, text, audio, or infographics in combination with blogs or stand-alone content can help the exposure you will get, and you will have a better chance of people converting on your site.