Generally speaking, almost everyone uses the same marketing strategies these days. Between paid search, TV/radio ads, and social media – most marketing companies would rather get you set up on services they’re comfortable with rather than dig deeper to find a creative solution. To put it bluntly, these tactics are just plain lazy.
Sometimes sticking out involves changing the game entirely. Stepping out from the shadow of an industry juggernaut doesn’t happen overnight, but if you play your cards right, you can expedite the process.
The best marketing doesn’t look like marketing.
No matter your product or service, there is and always will be strategic marketing methods to set you apart. Companies don’t get to the top without reaching and engaging their buyers – they implement and execute a brilliantly drawn-up battle plan. They don’t tune in to hear their radio ad amongst dozens of commercials – they place a team on the side of the city’s busiest street during rush hour with a massive sign promoting their new traffic app.
Strategic marketing has no limits, so why limit yourself?
Strategic Marketing is the way a firm separates itself from its competitors by capitalizing on its strengths (both current and potential) to provide consistently better value to customers than its competitors.